Privacy Policy

1. Introduction

RELIA BEAUTY ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.reliabeauty.com and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.

2. Information We Collect

2.1 Personal Information You Provide

• Account Information: Name, email address, phone number, password
• Shipping & Billing Address: Street address, city, emirate, postal code
• Payment Information: Credit/debit card details (processed securely via Stripe; we do not store full card numbers)
• Order History: Products purchased, order dates, amounts, delivery preferences
• Communication Data: Messages, inquiries, feedback, and support tickets
• Marketing Preferences: Newsletter subscriptions, promotional interests

2.2 Automatically Collected Information

• Cookies & Tracking: Browser type, IP address, pages visited, time spent on site
• Device Information: Device type, operating system, unique device identifiers
• Analytics: Google Analytics data for website performance and user behavior
• Pixel Tags: Google Tag Manager, Meta Pixel, TikTok Pixel for advertising purposes

2.3 Information from Third Parties

• Payment processors (Stripe, Tabby) for transaction verification
• Delivery partners for order tracking and fulfillment
• Marketing partners for campaign performance analysis

3. How We Use Your Information

We use collected information for the following purposes:

• Processing orders and payments
• Sending order confirmations, shipping updates, and delivery notifications
• Providing customer support and responding to inquiries
• Personalizing your shopping experience
• Sending promotional emails and marketing communications (with your consent)
• Analyzing website usage to improve our services
• Detecting and preventing fraud or security breaches
• Complying with legal obligations and regulations
• Retargeting ads on Google, Meta, and TikTok platforms

4. Legal Basis for Processing (GDPR & UAE Law)

We process your personal data based on:

• Contract Performance: Fulfilling your orders and providing services
• Legitimate Interest: Improving our website and services
• Consent: Marketing communications and tracking pixels
• Legal Obligation: Compliance with UAE and international laws

5. Data Sharing & Disclosure

We may share your information with:

• Payment Processors: Stripe, Tabby (for secure payment processing)
• Delivery Partners: Courier services for order fulfillment
• Email Service Providers: SendGrid, Brevo (for transactional emails)
• Analytics Providers: Google Analytics, Manus Analytics
• Advertising Partners: Google, Meta, TikTok (for retargeting)
• Legal Authorities: When required by law or court order

We do NOT sell or rent your personal information to third parties.

6. Data Security

We implement industry-standard security measures to protect your data:

• SSL/TLS encryption for all data in transit
• Secure payment processing via PCI-DSS compliant providers
• Regular security audits and vulnerability assessments
• Restricted access to personal data (staff only when necessary)
• Secure database backups

Note: While we use reasonable security measures, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal data for as long as necessary to:

• Fulfill your orders and provide services (typically 3-5 years for accounting/tax purposes)
• Comply with legal and regulatory obligations
• Resolve disputes and enforce agreements

You can request deletion of your account and personal data at any time, subject to legal retention requirements.

8. Your Privacy Rights

Under UAE Data Protection Law and GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your data ("Right to be Forgotten")
• Restrict Processing: Limit how we use your data
• Data Portability: Receive your data in a portable format
• Withdraw Consent: Opt-out of marketing communications anytime
• Object to Processing: Oppose certain data uses

To exercise these rights, contact us at [email protected]. We will respond within 30 days.

9. Cookies & Tracking Technologies

Our website uses cookies and tracking pixels for:

• Essential Cookies: Session management, security, shopping cart
• Analytics Cookies: Google Analytics for website performance
• Marketing Cookies: Google Tag Manager, Meta Pixel, TikTok Pixel for retargeting ads

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

10. Third-Party Links

Our website may contain links to third-party websites (payment processors, delivery partners, social media). We are not responsible for their privacy practices. Please review their privacy policies before sharing information.

11. Children's Privacy

Our website is not intended for children under 13 years old. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete the information immediately.

12. International Data Transfers

Your data may be transferred to, stored in, and processed in countries outside the UAE. By using our website, you consent to such transfers. We ensure appropriate safeguards are in place.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us:

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or by posting an updated version on our website with a new "Last Updated" date.